Financial Services Marketing Masterpiece
What we now call "marketing" began long prior to the name was coined. In the mid-1800s, traveling salespersons dressed "snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications quickly proliferated in the belief that marketing could make lots of brand-new things possible in virtually any business circumstance. For more than a century, implementation, experience and eventually strategy have assisted marketing develop from unrefined beginnings into today's sophisticated practices.
Consumer product firms have actually been the leaders in the marketing field and have taken the indisputable lead as the developers of marketing's best practices. While advanced marketing methods have actually generated consumer giants, many financial services firms had to be dragged, kicking and shrieking, into the period of advanced marketing.
The Advancing State of Financial Services Marketing
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